MANCHESTER UNITED ANNOUNCES PARTNERSHIP WITH YOU.C1000
25 May 2015
Manchester United and popular Indonesian isotonic drink brand YOU.C1000 Lemon and Orange Water has today announced a multi-year regional partnership.
As part of the agreement, YOU.C1000 and Manchester United will work together to bring United’s 54.5 million followers in Indonesia closer to the Club through exciting promotions, competitions and events.
In addition to this YOU.C1000, an innovative isotonic drink that not only hydrates but also helps to protect the immune system, will also feature images of the famous Manchester United crest and first team players.
To kick off its partnership with the Club, YOU.C1000 is launching ‘We Are United’ - a competition challenging four Manchester United fan clubs in Indonesia to create their own match-screening event.
Each fan club will host three match viewing events, which will be evaluated and awarded points on attendance, decoration, innovation and imagination. The higher the score the event receives, the more opportunity the fans have to be awarded prizes such as tickets to see Manchester United play at Old Trafford and signed merchandise.
Manchester United Group Managing Director, Richard Arnold Comments:
“Indonesia is home to some of Manchester United’s most passionate fans. We are delighted to be able to connect with them further through our partnership with YOU.C1000.
“Already YOU.C1000 has devised a unique way of engaging with fans through its ‘We Are United’ competition and the Club looks forward to welcoming the winning fans to Old Trafford.”
YOU.C1000 President Director, Alaric Djojonegoro comments:
“Through our partnership, YOU.C1000 is excited to introduce the Manchester United fan base to our unique isotonic drink. Football represents an important platform for YOU.C1000 and we believe by partnering with the world’s most iconic football club, we will provide exciting opportunities for Indonesians that will bring them closer to the Club they love so much.”
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 138-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.